Keyword Index

A

  • Advertisement Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
  • Advertisement attractions Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
  • Advertising validation The Investigation and Validation of E-Advertising Model of Carpet in Tehran [Volume 11, Issue 4, 2014, Pages 33-46]

B

  • Brand Equity and its Dimensions Surveying The Effect Of Brand Equity On Consumers’ Responses [Volume 11, Issue 4, 2014, Pages 63-78]
  • Brand loyalty Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
  • Brand view Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]

C

  • Characteristics conformity Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
  • Cognitive distortions Surveying the Effect of Cognitive Distor-tions on Negative Emotions Of Consumer Toward Brands and Their Behavioral At-titudes [Volume 11, Issue 4, 2014, Pages 19-32]
  • Consumers’ responses. Competitive Ad-vantage Surveying The Effect Of Brand Equity On Consumers’ Responses [Volume 11, Issue 4, 2014, Pages 63-78]
  • Customer excellence criteria Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2014, Pages 1-18]
  • Customer excellence process model Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2014, Pages 1-18]
  • Customers’ Be-havioral attitudes Surveying the Effect of Cognitive Distor-tions on Negative Emotions Of Consumer Toward Brands and Their Behavioral At-titudes [Volume 11, Issue 4, 2014, Pages 19-32]
  • Customers’ loyalty Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customers’ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
  • Customers’ satisfaction Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customers’ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]

E

  • E-advertising The Investigation and Validation of E-Advertising Model of Carpet in Tehran [Volume 11, Issue 4, 2014, Pages 33-46]
  • E-commerce An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels) [Volume 11, Issue 4, 2014, Pages 79-90]
  • Electronic Banking Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customers’ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
  • Electronic banking acceptation factors Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customers’ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
  • Electronic Commerce Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
  • Electronic shop Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
  • Excellence Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2014, Pages 1-18]

F

  • Fancy purchase Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]
  • Fancy purchase intention Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]

G

  • Grounded theory Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2014, Pages 1-18]

H

  • Hotel industry An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels) [Volume 11, Issue 4, 2014, Pages 79-90]

I

  • Integrated marketing Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
  • Internal marketing Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
  • Internet mouth-to-mouth advertisement Identification of Advertisement Message Delivery Motivations in Virus Marketing (Case Study: University of Mazandaran) [Volume 11, Issue 3, 2014, Pages 83-92]
  • Irancell and Hamrah-e-Avval mobile communication incorporation Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
  • Iranian automobile industry Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]

M

  • Manufacturing Companies Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2014, Pages 47-62]
  • Marketing Capabilities Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2014, Pages 47-62]
  • Mouth-to-mouth advertisement Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customers’ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
  • Multi-criteria decision making Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]

N

  • Negative emotions of customers Surveying the Effect of Cognitive Distor-tions on Negative Emotions Of Consumer Toward Brands and Their Behavioral At-titudes [Volume 11, Issue 4, 2014, Pages 19-32]
  • New product Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]

O

  • Oral statement Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]

P

  • Perceived quality Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
  • Pricing Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2014, Pages 47-62]
  • Pricing Strategies Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2014, Pages 47-62]

R

  • Reverberation marketing Identification of Advertisement Message Delivery Motivations in Virus Marketing (Case Study: University of Mazandaran) [Volume 11, Issue 3, 2014, Pages 83-92]

S

  • Self-esteem Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]
  • Services E-marketing An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels) [Volume 11, Issue 4, 2014, Pages 79-90]
  • Strategy Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
  • Structural Equations Modeling Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
  • Sustainable marketing Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]

T

  • Tehran carpet market The Investigation and Validation of E-Advertising Model of Carpet in Tehran [Volume 11, Issue 4, 2014, Pages 33-46]

V

  • Viewpoint to brand Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
  • Viewpoint toward advertisement Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
  • Virus marketing Identification of Advertisement Message Delivery Motivations in Virus Marketing (Case Study: University of Mazandaran) [Volume 11, Issue 3, 2014, Pages 83-92]