A
-
Advertisement
Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
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Advertisement attractions
Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
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Advertising validation
The Investigation and Validation of E-Advertising Model of Carpet in Tehran [Volume 11, Issue 4, 2014, Pages 33-46]
B
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Brand Equity and its Dimensions
Surveying The Effect Of Brand Equity On Consumersâ Responses [Volume 11, Issue 4, 2014, Pages 63-78]
-
Brand loyalty
Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
-
Brand view
Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
C
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Characteristics conformity
Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
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Cognitive distortions
Surveying the Effect of Cognitive Distor-tions on Negative Emotions Of Consumer Toward Brands and Their Behavioral At-titudes [Volume 11, Issue 4, 2014, Pages 19-32]
-
Consumers’ responses. Competitive Ad-vantage
Surveying The Effect Of Brand Equity On Consumersâ Responses [Volume 11, Issue 4, 2014, Pages 63-78]
-
Customer excellence criteria
Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2014, Pages 1-18]
-
Customer excellence process model
Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2014, Pages 1-18]
-
Customers’ Be-havioral attitudes
Surveying the Effect of Cognitive Distor-tions on Negative Emotions Of Consumer Toward Brands and Their Behavioral At-titudes [Volume 11, Issue 4, 2014, Pages 19-32]
-
Customers’ loyalty
Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customersâ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
-
Customers’ satisfaction
Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customersâ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
E
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E-advertising
The Investigation and Validation of E-Advertising Model of Carpet in Tehran [Volume 11, Issue 4, 2014, Pages 33-46]
-
E-commerce
An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels) [Volume 11, Issue 4, 2014, Pages 79-90]
-
Electronic Banking
Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customersâ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
-
Electronic banking acceptation factors
Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customersâ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
-
Electronic Commerce
Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
-
Electronic shop
Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
-
Excellence
Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2014, Pages 1-18]
F
-
Fancy purchase
Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]
-
Fancy purchase intention
Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]
G
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Grounded theory
Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2014, Pages 1-18]
H
-
Hotel industry
An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels) [Volume 11, Issue 4, 2014, Pages 79-90]
I
-
Integrated marketing
Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
-
Internal marketing
Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
-
Internet mouth-to-mouth advertisement
Identification of Advertisement Message Delivery Motivations in Virus Marketing (Case Study: University of Mazandaran) [Volume 11, Issue 3, 2014, Pages 83-92]
-
Irancell and Hamrah-e-Avval mobile communication incorporation
Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
-
Iranian automobile industry
Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
M
-
Manufacturing Companies
Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2014, Pages 47-62]
-
Marketing Capabilities
Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2014, Pages 47-62]
-
Mouth-to-mouth advertisement
Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customersâ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
-
Multi-criteria decision making
Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
N
-
Negative emotions of customers
Surveying the Effect of Cognitive Distor-tions on Negative Emotions Of Consumer Toward Brands and Their Behavioral At-titudes [Volume 11, Issue 4, 2014, Pages 19-32]
-
New product
Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]
O
-
Oral statement
Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]
P
-
Perceived quality
Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
-
Pricing
Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2014, Pages 47-62]
-
Pricing Strategies
Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2014, Pages 47-62]
R
-
Reverberation marketing
Identification of Advertisement Message Delivery Motivations in Virus Marketing (Case Study: University of Mazandaran) [Volume 11, Issue 3, 2014, Pages 83-92]
S
-
Self-esteem
Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]
-
Services E-marketing
An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels) [Volume 11, Issue 4, 2014, Pages 79-90]
-
Strategy
Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
-
Structural Equations Modeling
Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
-
Sustainable marketing
Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
T
-
Tehran carpet market
The Investigation and Validation of E-Advertising Model of Carpet in Tehran [Volume 11, Issue 4, 2014, Pages 33-46]
V
-
Viewpoint to brand
Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
-
Viewpoint toward advertisement
Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
-
Virus marketing
Identification of Advertisement Message Delivery Motivations in Virus Marketing (Case Study: University of Mazandaran) [Volume 11, Issue 3, 2014, Pages 83-92]
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